Proposition 103, passed by California voters in 1988, is a landmark insurance reform measure that rolled back auto and homeowners insurance rates by about 20%, established prior approval requirements for rate increases (giving the elected Insurance Commissioner oversight), and created other consumer protections to prevent excessive pricing and ensure fair practices.
Authored by Harvey Rosenfield of Consumer Watchdog, it has saved Californians billions in premiums over the decades but has come under fire amid the state’s ongoing insurance crisis, driven by wildfires, climate change, and rising claims costs. Critics, including some insurers and brokers, argue it stifles market competition and deters companies from offering policies in high-risk areas, leading to insurer pullbacks and coverage gaps.
The conflict escalated in 2025, prompting competing ballot measures for the November 2026 election. One of them was the California Insurance Market Reform and Consumer Protection Act of 2026. It was filed in August 2025 by Elizabeth Hammack, a Roseville-based insurance broker and owner of Panorama Insurance Associates.
This initiative sought to overhaul Prop 103 by repealing its core rate-regulation provisions, allowing faster rate approvals, reducing regulatory burdens, and aiming to attract more insurers back to the market. Supporters framed it as essential for stabilizing California’s “free-falling” insurance sector, citing recent catastrophic fires like those in Altadena and Pacific Palisades.
This prompted a response. The Insurance Policyholder Bill of Rights. It was filed on September 22, 2025, by Consumer Watchdog leaders Carmen Balber (executive director), Jamie Court, and Harvey Rosenfield. This measure responded directly to Hammack’s filing and proposed strengthening consumer protections. Key provisions included: Guaranteeing homeowners insurance for those meeting state wildfire mitigation standards (or facing a five-year sales ban for non-compliant insurers).
Consumer Watchdog positioned it as a defense of Prop 103’s legacy while addressing modern challenges like the exodus of five major homeowners insurers from parts of California.
On December 2, 2025 leaders from both sides announced a mutual “armistice,” withdrawing their initiatives from the 2026 ballot. This deal preserves Prop 103’s existing reforms intact for now, avoiding a high-stakes voter showdown that could have divided the insurance debate further.
In a joint statement from Consumer Watchdog, Balber, Court, and Rosenfield explained: “This armistice preserves the landmark protections and consumer savings under insurance reform Proposition 103, which was the principal reason we filed the Policyholder Bill of Rights this year. We said if the broker withdrew, we would withdraw. There is still a huge need for many of the other protections in the ballot measure, including the right to be guaranteed an insurance policy if homeowners meet state wildfire mitigation standards and the right to better claims handling policies.”
“We do not have the financial resources to pursue this fight at this time. However, we will spend the next year building support in order to pressure the insurance industry to sell policies in higher risk areas and to treat their customers better. Polling shows 85% of voters want insurance companies to have a mandate to sell homeowners insurance to people who fire-proof their homes. It’s up to the legislature to enact such changes. If they do not, we will work to have the resources to take this popular fight directly to the voters in 2028.”
California’s insurance market remains strained: Recent laws like SB 1107 (effective January 2026) offer temporary relief by speeding up rate approvals for “good faith” filers, but critics call it a “Band-Aid.”
The competing ballot withdrawals avert a costly signature-gathering and campaign fight (ballot measures require ~546,000 valid signatures), but they don’t resolve underlying tensions – insurers continue to limit policies in fire-prone areas, leaving many homeowners uninsured or underinsured. Public sentiment leans pro-consumer, per the polling cited, which could fuel legislative momentum.
This development highlights the ongoing tug-of-war between deregulation (to lure insurers) and consumer safeguards in a wildfire-ravaged state.