The Hollywood film industry has experienced a significant shift in recent decades, with many productions relocating from California to other states and countries.This trend is primarily driven by financial incentives, such as tax credits and rebates offered by various governments to attract film and television productions.
States like Georgia, New York, and Louisiana have emerged as popular alternatives to California, offering generous tax breaks that can significantly reduce production costs. Additionally, factors such as labor costs, infrastructure, and local film crews have also influenced the decision to relocate.
According to Bureau of Labor Statistics data crunched by Marketplace partners at APM Research Lab, employment in “motion picture and sound recording” has grown nationwide, but the share of workers in LA or New York went from just under half at the beginning of 2023 to just one-third earlier this year.
The shift comes amid major upheavals in the industry and the ways in which it delivers shows and movies, which are having an effect on the availability of work for the people left in the industry’s historic capitals.
Chasing the success of Netflix, tons of companies set up streaming services in recent years, banking on demand from subscribers. To entice them, they filled their platforms with new shows and movies. All this activity peaked in 2022, when 600 original scripted shows were in production, according to the network FX. That gave lots of opportunities to everyone who makes a film shoot possible: Writers, crew members, caterers, and actors. But it didn’t last..
Per FX’s count, the number of scripted shows dropped to 516 last year. Studios pulled back for a few reasons, according to Patrick Adler, an assistant professor at the University of Hong Kong and head of the consulting firm Westwood Economics, which issued a recent report on the film industry workforce.
While California remains a major hub for the entertainment industry, the exodus of productions has raised concerns about job losses and economic impact. To counter this trend, California has implemented its own tax credit program to retain productions within the state. However, the competition from other states and countries continues to pose a challenge.
Travis Knox, a longtime movie producer who teaches at Chapman University, thinks a long-term industry trend might be at play here: Generous state tax credits for film production. “If the state’s going to give you 30% of your budget back, it’s kind of a no-brainer, you have to go,” he said.
This trend goes back decades, to when Louisiana first offered a tax credit to film studios that brought their productions to the state. Dozens more states have followed suit since, with some, like Georgia, becoming major players in the industry. Many allow production companies to recoup significant percentages of their spending, if they film in a particular state and meet local hiring thresholds and other requirements.
Though some incentives have come and gone over the decades, state policy makers have shown a resurgent interest in enticing film productions in recent years: At least 18 states have created or expanded film incentive programs since 2021, according to the National Conference of State Legislatures.
California’s film industry tax credit program has evolved over the years to compete with other states and countries that offer similar incentives. California introduced its initial film tax credit program in 2009, allocating $100 million annually for eight years. This program aimed to retain and attract film and television productions to the state.
The program was significantly expanded in 2014, increasing the annual allocation to $330 million. This expansion aimed to make California more competitive in attracting major productions.
This weekend at a press conference Governor Newsom proposed a significant increase in the annual tax credit allocation from $330 million to $750 million. The program aims to attract a wider range of productions, including TV series, feature films, and independent films. Local hire incentives: The program provides additional incentives for hiring local crews and talent.