Since the platform emerged in the 1990s, the popularity of online workers’ compensation programs has grown along with carrier appetites – for reasons beyond simple convenience. This growth demonstrates that quoting and binding entirely online has clear advantages for the insured, agent and underwriter, including quick turn-around times and capturing detailed data.
According to the report in PropertyCasualty360, online workers’ compensation programs may currently comprise a small percentage of the total workers’ compensation market, but they are excellent for addressing the insurance needs of certain types of businesses. Internet workers’ compensation best serves small to mid-sized employers as a stand-alone coverage. This typically means manufacturers, artisan contractors, service industry risks and others that can be easily pre-qualified through carrier-specific underwriting rules.
Agents and brokers, increasingly accustomed to always-available, online platforms, have developed high expectations for the speed of quoting and binding. Speed benefits everyone – faster quoting frees up underwriters to focus on servicing, while giving agents more time to focus on generating new business.
With online portals, agents don’t need to submit paperwork and wait for a desk underwriter to approve it. Instead, they enter information and quickly get a quote – sometimes instantly. When they receive the quote, they also receive in real time the documents needed to present that quote, such as the rating worksheet details and the Accord application. They have the option to bind the account, giving them the ability to quickly move on to the next proposal. This is the closest agents can get to “one-stop shopping;” with everything handled through the Internet portal.
Carriers’ Internet workers’ compensation programs have pre-defined underwriting rules built-in. Once the agents understand those rules, they can significantly reduce the time they spend trying to pre-qualify accounts; they understand which accounts would not usually pre-qualify.
For underwriters, Internet workers’ compensation programs allow access to an enormous amount of data. That’s because data can be captured through online submissions. This data allows underwriters to use analytics to confirm they are attracting the right risks while getting the underwriting results they expect. Using analytics to determine your specific underwriting appetite, is a critical part of the Internet process. There are large amounts of data stored within most Internet programs that can be used not only to determine missed opportunities but also to identify areas that need improvement.