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Simply Business, LLC., a Boston-based digital insurance agency focused on small businesses, announced the launch of a partnership with biBERK Business Insurance, a Berkshire Hathaway company, to offer workers’ compensation products online to small business owners in the United States.

biBERK is a small business insurance company that’s part of the Berkshire Hathaway Insurance Group. All of the Company’s major insurance subsidiaries are rated A++ by A M Best Company with millions of customers and over 75 years of insurance experience.

This offering is currently available to small business owners in Washington D.C. and all 46 states where private carriers are eligible to operate.

Through this new partnership, small business owners can receive a biBERK workers’ compensation quote through the Simply Business website. They also have the option to digitally bind policies and speak to a licensed insurance agent to ensure that the coverage they’ve selected best meets the needs of their business.

We’re committed to helping small businesses grow by providing specially tailored insurance solutions, and this new partnership makes it easier for our customers to get exactly what they need,” said David Summers, Group CEO of Simply Business. “With the help of biBERK, we’re able to provide more comprehensive coverage to entrepreneurs across the country.”

Simply Business says it is changing the way small business owners find business insurance by offering customers tailored insurance coverage online. The company began in the United Kingdom and expanded to the United States in 2017, naming Boston it’s home state.

With over 850,000 customers globally, Simply Business says it has become a leader in the space through its commitment to a customer-first model, focusing heavily on simplicity, choice and value.

However it would seem to share that space with Palo Alto based NEXT Insurance. It also claims to provide small business insurance with simple, digital and affordable coverage. It offers policies that it says are easy to buy and provides 24/7 access to Live Certificates of Insurance, Additional Insured, and more, with no extra fees.

This month NEXT Insurance announced a partnership with Intuit Quckbooks accounting platform. QuickBooks is the accounting software of choice for more than 29 million small businesses in the U.S. They have over 80% market share

It does seem clear that newer and easier technologies are the emergent model for placing workers’ compensation insurance with at least small business owners.