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Mitchell, Genex and Coventry announced the creation of their new parent brand, Enlyte. The three businesses have been moving towards this unification since the merger of Mitchell and Genex in 2018, followed by the acquisition of Coventry in 2020.

Mitchell International, Inc. delivers smart technology solutions and services to the auto insurance, collision repair and workers’ compensation markets. Each month, Mitchell processes tens of millions of transactions for more than 300 insurance providers, 20,000 collision repair facilities and 70,000 pharmacies.

Genex serves the top underwriters of workers’ compensation, automobile, disability insurance, third-party administrators and a significant number of Fortune 500 employers. In addition, Genex clinical services are enhanced by intelligent systems and 360-degree data analysis.

Coventry Workers’ Comp Services offers workers’ compensation, provider network and specialty network solutions for employers, insurance carriers, and third-party administrators. With roots in both clinical and network services, Coventry leverages more than 35 years of industry experience, knowledge, and data analytics.

The announcement said that this new alignment allows the family of businesses to better serve the industry with a holistic point of view and expanded reach, while remaining focused on the individual needs of clients in the Auto Physical Damage, Auto Casualty, Workers’ Compensation and Disability spaces.

“We are so pleased to share the exciting work our people have been doing to bring our family of businesses even closer together,” said CEO, Alex Sun. “Uniting our teams under Enlyte will make it easier for us to help customers manage costs while delivering quality service with an expansive collection of Mitchell, Genex and Coventry solutions from first-notice-of-loss to recovery.”

The new team will be led by Nina Smith, who currently serves as Executive Vice President and General Manager of Mitchell’s Casualty Solutions Group.

The changes were shared yesterday with an invite-only audience of Mitchell, Genex and Coventry customers at the 2021 Virtual mPower Conference.  Attendees were given a first-look at the new brand, and heard directly from Sun and other leaders about the new organization and the promise of a future united. “Aligning under a single, unified brand, while keeping the greatness of our legacy companies, reminds us that we must continue to deliver on our strategic vision of bringing an ever-expanding set of capabilities that positively impact claims outcomes.”

The three businesses have a combined organization of nearly 6,000 associates committed to simplifying and optimizing property, casualty and disability claims processes and services.