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For the third consecutive year, The Hartford has ranked No. 1 for digital capabilities in Keynova Group’s Small Commercial Insurance Scorecard. This competitive benchmark study evaluates the top 10 small commercial insurance brands across four categories and tasks including functionality, ease of use, privacy and security, and support and access.

The Scorecard reviews the digital experience of 10 of the largest carriers offering small business insurance in the U.S., including Allstate, Chubb, GEICO, Hiscox, Liberty Mutual, Nationwide, Progressive, State Farm, The Hartford, and Travelers.

The Hartford received the top rating, significantly outperforming all its competitors across key areas of digital self-service including claims and the ability for prospects to easily obtain an online or mobile quote and buy small commercial insurance.

This annual competitive Scorecard evaluates the digital capabilities of carriers supporting small business insurance such as BOP (Business Owners Policy), Property, Liability, Workers Compensation, and Commercial Auto insurance policies. Results, derived from evaluating close to 250 criteria accessible through insurance carriers’ digital properties, enable providers to identify opportunities to deliver a best in class digital experience to small business prospects and customers.

Scorecard assessments employ active customer accounts, expert observations of digital capabilities, and a detailed evaluation of both the public-facing and authenticated experience. The Scorecard uses a weighted matrix of more than 250 objective criteria grouped and weighted by category and task.

“Our small commercial market leadership position is very clear,” said Stephanie Bush, head of Small Commercial and Personal Lines at The Hartford.  Recognition as the unrivaled leader for the third year in a row is a testament to our many years of investing in what makes a difference to our customers and agents.

The Hartford has been insuring small business owners for more than 200 years and was one of the first carriers to create a dedicated business unit for small commercial customers more than 30 years ago. The company, along with its agents, serves more than one million small business customers.

For more than 20 years,* Keynova’s Scorecards have been the trusted source for leading financial services firms to obtain competitive intelligence and actionable insights. Keynova Group was established as an independent entity in April 2020 following a spin-off from Dynatrace LLC.