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On April 3, 2020, Cerity Insurance Company, a direct to small business workers’ compensation carrier, launched their fully automated online purchasing platform in the state of California.

Small businesses can now take advantage of the lower prices and affordable billing options provided through direct purchase. This increases the number of states served by Cerity to thirty-nine, with two additional states scheduled to launch later this quarter.

The company received written approval to sell in California on April 2, and launched the next day. Tracey Berg, President of Cerity said “Our team moves quickly. Every piece of our tech stack is modern and scalable, which guarantees we can move faster and offer more features than traditional agents and carriers.”

Cerity Services, Inc. is a subsidiary of Employers Holdings Inc. (NYSE:EIG), an industry veteran, with over 100 years of experience in workers’ compensation.

Berg added “Businesses across the U.S. are facing unprecedented challenges. We’re excited to bring our digital insurance platform to California businesses during this critical time as our products directly reduce business expenses and increase billing flexibility. Cerity offers complete protection at an affordable price, with a team of licensed agents and 24/7 online access to important policy documents,”

Cerity also recently released two new products designed to help small business owners.

The first, PayGoTM, is a fully automated pay-as-you-go billing solution that works with all major payroll platforms. Unlike traditional workers’ comp plans that require annual payroll estimations, large up-front fees, and painful year-end audits, PayGo relies on real-time payroll calculations, resulting in more accurate monthly payments that adjust automatically to a changing small business. With no money down, cash flow advantages, and automated payment processing, PayGo has rapidly grown in popularity with small to medium sized businesses.

The second, PIXTM, or Partner Insurance Exchange, is available to business professionals, affiliate platforms, and associations who work with and advise their clients and members. Enrolled partners gain access to Cerity’s Business Growth EngineTM, a suite of tools designed to quickly and easily educate their clients about the benefits of Cerity.

These tools enable partners to offer a digital workers’ compensation option for their clients and members, with Cerity serving as the licensed agent. “Payroll and accounting professionals are in a unique position to educate their clients and help them save money on insurance, but most are not licensed,” said Dennis Dix, SVP, Chief Operating Officer at Cerity. “We currently fill that void for independent payroll providers and are excited to expand our PIX program to affiliations, associations, and franchises to help them continue to add value and grow membership.”