Sunrise Lee, an ex-stripper who became a regional sales director at Insys Therapeutics, gave a doctor a lap dance at a Chicago club as part of her marketing plan to convince the doctor to prescribe its addictive fentanyl spray.
Reuters reports that the testimony in federal court in Boston came in the first criminal trial of painkiller manufacturer executives over conduct that authorities say contributed to a U.S. opioid abuse epidemic that has killed tens of thousands of people a year.
Former Insys sales representative Holly Brown told jurors the incident with her boss, Sunrise Lee, took place after Insys began rewarding the doctor for prescribing its opioid product by paying him to speak at educational events about the drug.
That Illinois doctor, Paul Madison, is one of several whom prosecutors say Lee and four other former Insys executives and managers including wealthy founder and ex-chairman John Kapoor conspired to bribe to boost sales of the spray, Subsys.
Lee, Kapoor, Michael Gurry, Richard Simon and Joseph Rowan deny wrongdoing and have pleaded not guilty to racketeering conspiracy.
Drugmakers often retain doctors to speak at events with other clinicians about the benefits of their drugs, and defense lawyers argue the events were legal compensation for the doctors’ educational work.
Yet Brown said Madison’s events, held at a Chicago restaurant Kapoor owned, were attended by his friends instead of clinicians.
“The idea was these weren’t really meant to be educational programs but were meant to be rewards to physicians.” Brown said.
After one dinner in mid-2012, Brown said she, Lee and Madison went to a club, where she witnessed Lee “sitting on his lap, kind of bouncing around.”
Brown testified that at the time, Madison ran a “notorious” medical practice, which in a 2012 email shown to jurors she described as a “shady pill mill.”
Prosecutors say Insys paid Madison at least $70,800 in speaker fees.
Madison was convicted in November of unrelated charges that he defrauded insurers into paying for unperformed chiropractic procedures. His lawyer did not respond to Reuters requests for comment.